Project 2012: Day 38
We’re back onto shooting great video today, and like camera angles, we’re continuing on the them of effective shooting.
Remember that every video you shoot is telling a story. Every video. From the corporate interview, to the birthday party. You are telling your audience a story. That means you need to know your audience of course.
Stories have common elements, and any good story uses a couple of techniques to keep the audience engaged. The most powerful of these is…
…curiosity. (see what I did there? )
This is what keeps us turning pages, starting the next chapter in our books, and tuning in to the next episode of our favourite TV show. We just have to know what is going to happen next.
So how can you create curiosity with your shooting. Here’s one technique that I use:
Don’t show everything.
This sounds so simple (and it is) yet how many (amateur) videos do you see where everything is in focus, or is just laid out for the world to see? The reason the video is boring, is because the audience don’t have to ask any questions.
Clearly you’ll need to put a little thought into your shot before you shoot. But if you do, this subtle effect will radically improve your videos.
Think of things like:
- Focusing on the face of your son, when he opens his present, and not ever showing the present (until much later perhaps when he runs out of the house with his new toy and friends) – raise the question “what did he get to bring so much joy/surprise?”
- Shoot from behind your daughter’s half-closed door and catch just her arm brushing her hair as she prepares for her formal (prom)
- Shoot the reactions of the guests when the best man get’s up to toast the parents of the bride.
You get the idea, use focus, occluding objects, and alternate subjects to not show the obvious, and keep your audience at the edge of their seats.